Wire Düsseldorf 2026: Avient Tackles Challenges in AI-Driven Data Centers with Solutions for Connectivity Cables

April 2, 2026

Wire Düsseldorf 2026: Avient Tackles Challenges in AI-Driven Data Centers with Solutions for Connectivity Cables
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DÜSSELDORF, Germany - April 2, 2026 – Avient Corporation, an innovator of materials solutions, heads to Wire Düsseldorf next week to highlight how its advanced solutions for power and data connectivity cables can help address critical challenges in data center cable infrastructure, including power delivery, thermal management, and fire safety.

As global data center capacity is projected to triple by 2029—driven by compute-intensive AI workloads and expanding cloud deployments—cable infrastructure faces unprecedented demands that many existing solutions weren't designed to meet. The challenge: delivering more power and data in increasingly tight spaces while meeting stricter fire safety and sustainability standards.

"The data center industry is at an inflection point," said Matt Guise, Global Marketing Director, Power and Data Connectivity Cables at Avient Corporation. "Facilities designed three years ago are already capacity-constrained. Operators need cable solutions that can handle 400G and beyond, dissipate heat in higher-density racks, meet stringent fire codes, and support circular economy goals—all simultaneously. The old playbook doesn't work anymore."

Avient has solutions that specifically address these converging pressures, including:

• For Fire Safety in High-Density Environments: The company's ECCOH™ Low Smoke and Fume Non-halogen (LSFOH) formulations deliver exceptional flame-retardant performance while significantly reducing smoke density, toxicity, and corrosiveness compared to traditional materials. These solutions meet Construction Products Regulation EN50575 and international fire safety standards—critical as rack densities increase fire risk.
• For Next-Generation Data Speeds: Avient's materials enable the thin-wall insulation (100 µm) and high-speed processing required for Cat8, twinax, and high-speed interconnect cables supporting AI workloads. The company's pre-colored fluorinated ethylene propylene (FEP) solutions provide copper conductor insulation securing high-speed data transfer. .
• For Sustainability Goals: Cesa™ Nox A4R antioxidant technology and Cesa™ Unify™ compatibilizer enhance recycling and enable greater use of recycled content, supporting the industry's shift toward circular economy models without compromising performance.

"Infrastructure providers can't wait for the next generation of technology," added Deborah Sondag, Marketing Director, Color and Additives EMEA at Avient. "They need solutions today that won't be obsolete tomorrow—cables that can handle evolving power requirements, support faster data rates as they're deployed, and meet sustainability commitments that are already in place."

Avient will demonstrate these approaches and discuss emerging cable infrastructure challenges at Wire Düsseldorf 2026, April 13-17, in Hall 09, Booth C77 at Messe Düsseldorf, Germany.

About Avient

Our purpose at Avient Corporation (NYSE: AVNT) is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Our local touch and customer engagement, combined with our global presence, allows us to serve customers with agility. We harness the collective strength of more than 9,000 employees worldwide to collaborate and build on each other’s ideas. In doing so, we innovate solutions that help our customers overcome their challenges or capitalize on opportunities provided by the fast-changing world and secular trends. Our expanding portfolio of offerings includes colorants, advanced composites, functional additives, engineered materials, and Dyneema®, the world’s strongest fiber™. By intersecting our broad portfolio of technologies with the product roadmaps of our customers, we help create differentiated and high-performance products that make the world better and more sustainable. Visit www.avient.com to learn more.  

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com